Our Story

Our Story

After 15 years of eating a raw food or vegan diet, I changed dramatically in 2015 to a non-inflammatory one.  It requires DAILY coffee consumption.  Drinking all that coffee I started to notice a yellowing of my previously nice, white teeth.  It took a lot of searching and asking friends what they used, but too many had used chemicals and bleaches - yuk!

Once I learned about Activated Charcoal for removing toxins from my digestive system, I learned about all the OTHER AMAZING POWERS of this ancient remedy.  Things like poultices for stings and bites, blackhead removal from pores, and then TEETH WHITENING!

Since I already knew Activated Carbon was G.R.A.S. and used in emergency rooms nationwide for decades, I had to test it on myself.  And what a fantastic experience!

But AC powder is incredibly messy and unwieldy, I think it has a mind of it’s own… So using it on my toothbrush took careful agility and focus.  There had to be a product that was safe, non-toxic and effective to whiten my teeth - but no!  I could not find that product.

As a serial entrepreneur, I had to solve my own problem.  So I did.

I created my own non-toxic, safe and effective formula with the ingredients I already use in my home.  

If you’re like me and you don’t want to mess around with chemical cleaners, hydrophobic black powders and time-consuming toothbrushing sessions, then I think you’ll love our BlackMagic Activated Charcoal Toothpaste.

And now we’ve improved the formula so it’s even more user-friendly and tastes even better!

Get your first tube on Amazon.com now.  If you don’t absolutely love it I’ll refund your purchase.


To Your Health,


White Teeth

BlackMagic Activated Charcoal Toothpaste

All the YES!, None of the MESS!